Second edition, Florence, June 2025

The finest of italian excellence gathered in Florence. After Paris, it was Florence’s turn to host the 2026 Swann Awards for Elegance, held on the sidelines of Pitti Uomo, offering the elegant a Italian edition that lived up to all its promises. It brought together all the big names in transalpine excellence to celebrate the values we hold dear, far from the norms of marketing and fashion.

After a cocktail in the gardens of the Four Seasons Hotel ‒ considered the most beautiful in Italy ‒ the evening took place in the historic chapel of this pinnacle of Florentine luxury hospitality, decorated with beautifully preserved Renaissancefrescoes. A unique setting for a unique event.  Hosted by actress and presenter Janet De Nardis and Yves Denis, the evening honored the house Over, specialized in high-level building engineering, in the Excellence & Innovation category; in the Businessmen & Women category, Carla Casini, for her carpets ‒ the house notably supplies the red carpets for the Cannes Film Festival, the Oscars, the Golden Globes, and many other major events ‒ made with eco-friendly materials; in the Cinema category, Francesca De Sapio, who came with director Vito Vinci and the lead actress from her latest film; in the Yachting Excellence category,  Giovanni Costantino, for the house Perini Navi, whose large sailing yachts (over 60 meters) achieve an incredible fusion of traditional craftsmanship and cutting-edge technology; in the Watchmaking category, Maria Grazia Cassetti, of the eponymous house, master jeweler and goldsmith inseparable from Florentine craftsmanship and excellence; in the Authors category, Massimiliano Mocchia Di Coggiola for his book Dandysmes; and in the Designers & Tailors category, the house Stefano Ricci, renowned for the uncompromising excellence of its products, represented by brothers Niccoló and Filippo, respectively CEO and Designer of the family business.